SarasW by ContexQ
v2 · e-commerce edition

Decision intelligence,
built for e-commerce.

163M+ entities
12 languages · live
graph-native · explainable
From signup to checkout to refund — one resolved truth across every account, every device, every order.
section · 00 · overview
Common operating picture · 6 use cases
Continuous · graph AI · entity resolution
by ContexQ
SarasW
decision fabric
Customer & Household 360
— cross-brand · cross-device
Account & Payment Fraud
— ATO · stolen card · synthetic ID
Promo & Loyalty Abuse
— sock puppets · coupon stacking
Refund & Return Rings
— wardrobing · empty-box · friendly fraud
Marketplace & Seller Integrity
— counterfeits · shill · review fraud
AML, Sanctions & Compliance
— mule accounts · cross-border
01
Lines of business
Across the platform
marketplace · D2C · omnichannel
/ 01
Marketplace
Multi-seller
Buyers, sellers, listings, reviews — all needing integrity.
/ 02
D2C / brand
Direct retail
First-party, repeat purchase, loyalty, brand experience.
/ 03
Omnichannel retail
Online + store
BOPIS, ship-from-store, returns across channels.
/ 04
Travel & hospitality
Bookings
Flights, hotels, OTAs — cancellation and refund risk.
/ 05
Digital goods
Apps · gift cards
App stores, gift cards, in-app purchases, no-physical.
/ 06
Subscription
Recurring
Streaming, SaaS, box-of-the-month, churn-prone.
/ 07
Auction & classifieds
P2P
eBay-style. Shill bidding, escrow, reputation graphs.
/ 08
Social commerce
Live · creator
Influencer-led, live shopping, follower fraud.
/ 09
B2B platform
Wholesale
Multi-buyer, supplier networks, UBO, credit terms.
02
Data fabric
Internal × external
plugs into what you have · brings what you can't reach
Internal systems
/ Platform-of-record
01
Customer master / CRMAccounts · profiles · interactions
02
Order managementCarts · checkouts · fulfilment
03
Payment gatewayAuth · capture · chargebacks
04
Account creationSignup · KYC · velocity logs
05
Returns & RMARefunds · disputes · chargebacks
06
Reviews & ratingsReviewer history · cluster patterns
07
Loyalty & promoCoupon redemption · tier history
08
Support & disputesTickets · complaints · escalations
External intelligence
/ Curated · governed
01
Sanctions & watchlistsOFAC · UN · EU · HMT · sectoral
02
Corporate registriesUBO · officers · seller verification
03
PEP & adverse mediaHigh-value buyers · sellers
04
Device & IP intelFingerprints · proxies · emulators
05
Email & phone intelDisposable · SIM-swap · velocity
06
BIN & payment intelCard networks · prepaid · gift
07
Brand protectionCounterfeit · IP · grey market
08
Industry fraud feedsMRC · Ethoca · network alerts
One resolved buyer. Every system agrees. 163M+ entities · 12 languages · phonetic + fuzzy + LLM-augmented
03
In practice
One platform · two stories
the same graph surfaces risk and opportunity
Platform's view today
/ before · siloed
Mobile signup Account · M-7821 Web signup Account · W-3104 Marketplace Seller · S-9933 Referral signup Account · R-4456 Promo redemption Account · P-2287 Subscription Account · Sub-6611 Loyalty program Member · L-0451 — same person · 7 disguises — 7 accounts · zero connections seen
→
resolve
SarasW view
/ after · resolved · networked
Mobile Web Marketplace Referral Promo Subscr Loyalty resolved actor 7 accounts → 1 person linked by · device · ip · payment · address promo & refund abuse ring synthetic ring · linked
What looked like 7 different shoppers across mobile, web, marketplace, referral, promo, subscription, and loyalty — turned out to be one person running a coordinated promo and refund abuse ring across the same device, IP, payment instrument, and shipping address.
7 → 1
Accounts resolved
single actor revealed
4
Shared signals linked them
device · IP · payment · address
1
Synthetic ring uncovered
promo & refund abuse linked
Hours → seconds
Time to a defensible decision
audit trail attached
Marketing's view today
/ before · 6 separate shoppers
Mobile · loyalty Priya M. $2.4k LTV Web · subscription Rajesh M. $3.1k LTV App · gift orders Anika M. $0.8k LTV Marketplace P. Mehta $1.2k LTV Web · grocery R. Mehta $1.6k LTV App · electronics A. Mehta $0.9k LTV — 6 mid-tier shoppers · marketed to separately — aggregate LTV invisible · cross-channel patterns hidden "do they live together?" not asked
→
resolve
SarasW view
/ after · one household
Priya Rajesh Anika P. Mehta R. Mehta A. Mehta Mehta household 3 adults · same address · same Wi-Fi aggregate LTV $10k · premium tier cross-sell · family plan eligible
What looked like 6 mid-tier shoppers marketed to separately on mobile, web, marketplace, gifts, grocery, and electronics — turned out to be one premium household sharing an address and Wi-Fi, with $10k aggregate LTV and a clean cross-sell path into a family plan.
6 → 1
Shoppers resolved to a household
3 adults · same address
$10k
Aggregate LTV surfaced
premium tier · not visible before
4
Cross-channel paths unified
mobile · web · marketplace · app
Days → seconds
Household resolution time
incremental · explainable
Same data. New geometry. illustrative · the same graph surfaces both risk and opportunity
04
Regulatory coverage
Consumer · payment · privacy
speaks every regulator's language
i.
Consumer protection
Buyer rights
FTC ActUS
CMA · ASAUK
EU Consumer RightsEU
DMA / DSAEU
CCPA · CPRACalifornia
ii.
AML & sanctions
Marketplace · payments
FATF 40Global
AMLD 5 / 6EU
BSA · FinCENUS
OFAC · UN · EU · HMTSanctions
PSD2 · MAS PS ActEU · SG
iii.
Data privacy
Buyer · seller
GDPREU
ePrivacyEU
CCPA · CPRAUS
PDPASingapore
DPDPIndia
iv.
Payment & industry
Card schemes · fraud
PCI DSSIndustry
Visa · Mastercard rulesNetworks
3DS 2.x · SCAEU · Global
MRC standardsIndustry
Ethoca · VerifiNetworks
v.
AI & supply chain
Governance · ESG
EU AI ActEU
NIST AI RMFUS
ISO 42001Global
DORAEU
CSDDD · UFLPAEU · US
Audit trail by default. Every signal traced to its source. continuously updated · jurisdiction-aware
05
Deployment & trust
How it ships · how it's audited
your CISO, regulator & CFO approve before login
/ Deployment
On-Prem
Air-gapped option for restricted environments.
/ Deployment
Private VPC
Single-tenant inside your cloud account.
/ Deployment
Hybrid
Sensitive on-prem · burst to cloud.
/ Data
Zero data egress
Buyer & seller data never leaves your perimeter.
/ Data
BYO encryption
KMS-backed keys you control.
/ AI governance
Explainable AI
Every match, every score, every signal — defensible.
/ AI governance
Model registry
Versioned · approved · monitored for drift.
/ Audit
Lineage & trail
Field-level lineage. Immutable evidence log.
/ Identity
IAM · SSO · RBAC
SAML · OIDC · attribute-based access.
/ Assurance
SOC 2 · ISO 27001
Independently attested. Continuous monitoring.
Your data. Your perimeter. Our intelligence.
GCP · AWS · Azure · OCI
NVIDIA Inception partner